All professionals specialising in customer relationships are aware of the importance of loyalty in the strategic running of business. As a result, Marketing teams spend much time and efforts working to develop tools that establish and enable loyalty interactions.
Among these, Loyalty Programs are arguably the most frequently implemented method used by brands to encourage repeat sales and customer support. Essentially designed to reward clients for choosing particular products or services over the competition, Loyalty Programs do often generate purely economic or extrinsic benefits. Read more
