You’ve no doubt already seen a plethora of blogs out there about the most effective ways to successfully work from home. Good lighting. Clear workspace. Stretch out every so often. But even once we set up our respective workstations, make to-do lists, and take frequent breaks throughout the day – there may still be elements […]
As we face new challenges in the workplace and the world in general, it seems that working from home and remote workforces will become an increasingly common practice. Employees and employers alike will be feeling the strain to balance priorities and maintain ‘business as usual’ structures. Communication tools and software are imperative for ensuring connectivity. […]
The Retail Apocalypse refers to a stream of brick-and-mortar retail store closures originally across North America. According to Coresight Research, US retailers reported over 9,000 store closures in 2019, which in comparison to the 4,500 opening in the same period, felt like a startling figure. PWC then reported a similar situation in the UK, with […]
Brands today are constantly fighting for consumer attention and profitability in an era of constant change, connectivity and competitive challenge. And of course, customers today have the ultimate power in all of this – the power of choice. Choice isn’t entirely rational; it is as much about the emotions that customers feel at any given […]
A Two-Way Street Lack of engagement in the workplace is an issue that isn’t going anywhere, any time soon. Everyone has days where they hit the brick wall or count the seconds on the clock until they leave; but the problem is when those days become the norm. Every year more research and statistics come […]
Gamification actually doesn’t have to be fun. For many the word “Gamification” conjures images of video game-like experiences, where people maybe race cars, or collect trophies, or compete in timed challenges against colleagues, and having fun instead of working. Others who know more about gamification, may visualise a veneer of “forced” fun being layered over […]
Gamification, the use of game design, game elements and play for non-entertainment purposes, is a divisive word. It conjures pictures of employees and customers playing video games, where in reality it very rarely looks like that. Gamification, in its purest form, borrows from games to increase engagement with an activity. It could simply be that […]
It’s not all Fun and Games The last few weeks have given me plenty of food for thought. The end of November saw the second annual instalment of Gamification Europe, a great chance to catch up with old friends and take stock of what we are all doing around gamification. Then, the beginning of […]
Delivering & Exploring Employer Branded Experiences So – you have begun your own company-wide introspection to define your Employee Value Proposition (EVP). Maybe you’ve already got the definition agreed upon and you’re ready to release it into the world. Before you start printing out posters, it’s first time to think about the actual delivery and […]
Before answering the question of “Why Gamification”, it probably makes sense to wrap our heads around “What is Gamification?” for this discussion. If you look around, you will find several different definitions. From a non-academic perspective, the most useful way to define gamification is “The use of games or game-like experiences to increase motivation and […]
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