If you have managed to escape any form of “Get Back” message in recent months, you should perhaps consider yourself one of the fortunate few. As a follow-on “the new normal” catchphrase, for many the “Get Back” messaging hints at a world hoping to reassure, encourage, and incentivise: Get back to the office, get back […]
There is no doubt that the last 18 months brought the subject of health and well-being into sharp focus. Many of us had to learn how to stay active within the four walls of home, devoting significant willpower, determination, and energy into ensuring that the sudden lack of activity and routine didn’t come at the […]
First impressions count. A statement that without a doubt applies to new employees starting a new job, and how they will perceive their team, managers, and organisation as a whole. They’ll have an initial picture built up based on the recruitment process and their own research. But it is only during the onboarding process that […]
Brands are constantly fighting for consumer attention, relevance and profitability against a backdrop of intense disruption and competition. It would be superficial to claim consumer’s today are easily influenced or swayed, when the reality is that most are looking to be impressed by seamless accessibility and browsing, won over by considered brand values and […]
The opportunity to buy almost anything from anywhere without needing access to a desktop device has been a transformational development to the world of online commerce. So much so that mobile currently represents a 72.9% share of total e-commerce spend, up from 58.9% in 2017. Whether hospitality, retail, or mobile banking: M-Commerce apps are levelling […]
At a time when people have not been able to get out and about with much ease, locations, venues, destinations and organisations dependent on attracting visitors have understandably suffered. Of all the sectors profoundly affected in the last year by the COVID-19 crisis, the hospitality, tourism and culture sector has potentially felt the sting the […]
All relationships take some effort if you want them to work. The relationships we have with brands, our workplaces, or the community around us, are no exception. Originally, these relationships were purely transactional. “If I show up 9-5, I’ll get paid”. “I go to the shops to buy food or clothes”. Brands then learnt that profitability lay in convincing people to buy more than one item of clothing a […]
How does anyone even begin to ‘round-up’ the year we’ve all had? In our personal and professional lives, most of us have experienced such vast challenges and significant change that it is hard to believe it has been 12 months and not 24. Though we may be turning a new page as we move to […]
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