Although at first glance they may appear to be very different departments, the reality is that marketing and HR share many similarities. Broadly speaking, both seek to attract, retain and satisfy the needs of their ‘customers’, whether they are consumers or employees; both want to deliver rewarding experiences and expect a return on their relationship; […]
Today’s consumer no longer wants to be guided by merely transactional impulses. They want to find more, they look for new or enhanced experiences, they want to feel unique. Subsequently, the retail sector cannot settle for an occasional customer – a ‘peruser’, a browser, a surfer. Brands are in a battle to become that “go-to […]
The role of technology in recapturing consumers When looking into the near future of the retail sector, little seems clear. Security measures have naturally taken precedence over most other matters in order to safeguard the health of employees and customers – retailers’ greatest assets. Meanwhile, over in the boardrooms, work is going into strategising and […]
WhatsApp is on fire! Pings from friends, colleagues and family are popping up incessantly, looking for a chance to spend time together over the Christmas season. It’s time for “Happy Holidays!”, best wishes, a reawakening of certain feelings and the moment for reconciliations. Time to play the lottery -let’s see if fortune finally smiles on […]
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