Madrid, 20th May 2024
Motivait, a leading company in digital engagement solutions, participated in the 1st Edition of the Retail Masters Summit, which brought together hundreds of executives from the retail sector in Europe and Latin America.
Drawing on their experience in creating, enhancing, and strengthening engagement, Motivait took part in the “Employee Experience” roundtable, moderated by Silvia López Arquero from FullSpace and Antony Jones, CEO of Motivait. The panel featured Lola Barceló, Chief People Officer at IskayPet, François Rouzé, HR Director at Grupo ADEO, and Eva María Figueroa, HR Director at Kyowa Farma. The discussion focused on the employee journey, employee motivation, and creating an attractive brand image for talent. Additionally, it emphasised the importance of creating a customer- and employee-centered culture, value-based leadership, best practices for improving well-being, and the employee voice as a key component in an organisation.
According to Antony Jones, “this event brings together all verticals and decision-makers from strategic functional areas of the industry, offering a unique opportunity for retailers to learn about sector developments to strengthen and grow their business and make future-proof decisions. We develop solutions that help organisations enhance loyalty among both employees and customers. By ensuring excellence in the employee experience, engaged employees will, in turn, deliver excellence in the customer experience.”
Recognising the importance of the human factor and emotions, digital engagement solutions must provide impactful, valuable, and user-oriented experiences. In the employee context, these solutions help optimise time, resources, and costs to foster a sense of belonging, progress, and achievement from day one. Similarly, in the case of loyalty, the goal is to attract, increase, and retain through personalisation, relevance, and insight, offering an omnichannel experience to create brand ambassadors.
About Motivait
Motivait designs, develops, and manages digital loyalty and motivation solutions aimed at strengthening and improving engagement. Their mission is to enhance the interest and participation of individuals and help brands connect with their customers, organisations with their employees, communities with their citizens, and students with their learning. With offices in Madrid and Newcastle, they manage over 80 million interactions per year, with peaks of more than 500,000 in a single day. As a provider of secure solutions, they hold ISO 27001 certification, and their solutions are used in over 50 countries by 40 million active users.
For more information: press@motivait.net
